Panda Picks-Seniors Work on the Net!

We seniors are creatures of habit.  Once we find good service, just  like anyone else we tend to return. Today I took my car for an oil and filter change.  Anybody who is a decent mechanic could do that, right?  It’s not about who can change my oil but who services my car. We seniors look for quality as much as affordable service.

As I entered the dealership I was greeted by a friendly person, ready to write up my order for the overdue oil exchange.  A typical well groomed service area awaited my car. I was sent to a waiting area to have a cup of coffee and a donut.

Nothing too unusual you might say. But there is a difference when one considers the word “loyalty” acted out.

Here’s how it played out.

The car salesman who sold me the car came by to greet me.  The conversation centered on my daughter because he was concerned with her struggle of an addiction which he too had conquered.  We connected.  I remarked that the coffee was nice but why didn’t tea  drinkers have their drink of choice?  He said he would get one for me.  We connected.  The owner of the dealership came by and asked another lady how her Explorer was doing? Wow he knew what car he had sold her some time ago. She marveled at his memory. They connected. I teased him about the lack tea and told him I understood that he was a tea drinker.  Within minutes a receptionist came by with hot water and choice of tea bags.  We connected.

The salesman never  suggested my buying  a car.  The owner never questioned the lady if she were there to buy a car.  So what were they selling?  They were selling themselves and their good service. They were sealing our loyalty.  If they saw a need, they were ready to accommodate.

People do not have to be sold.  Your customers should seek you out knowing that you have their best interest at heart. If  you present yourself as the answer to their needs, you have sealed their loyalty. There is no need to hound your friends and neighbors to make a sale. Let them come to you, as you have what they want or need.

So why would I travel clear across town to have my oil changed?  Service is the answer. Loyalty and commitment acted out in a dealership where the owner has such passion about his product that he knows every car on his lot, so the salesman tells me.

Panda Picked this story to remind you that you are not doing an internet business to sell anything.  You are in business to provide a service or product which someone wants and needs. With quality service, you will have their loyalty whether to re-order or recommend some other person to you and your business.

Panda Picked Baby Boomers.com as a good resource to add to your connections on the net.

Mary Hofstetter AKA The Panda Lady